It’s hard to believe that 2009 is coming to a close. Yet, the weather is changing and the holiday season is in full effect. The LMGPR has compiled a list of activities that we like to enjoy during the holiday season that we thought we’d share with you. There is no preferred order, just a top 10 list of events and activities. Feel free to share these with your family and friends.
Also is there anything we’ve missed? Please let us know new ideas in the comments section of this blog.
Today our client, FireEye, announced the appointment of Marc Maiffret as Chief Security Architect. Marc comes to FireEye with an extensive background in the analysis and communication of cyber security threats and trends. He will be part an integral of the FireEye team by helping develop the company’s next generation modern malware protection system as well as continue FireEye’s global security research efforts.
To view the entire press release click here.
To learn more about FireEye click here.
Follow FireEye on Twitter
Last Friday, the Loughlin/Michael Groups team celebrated another great year with a holiday dinner event at Zibibbo in Palo Alto. The team and their families enjoyed some tasty food, wine and of course good conversation. We’re all pleased to have another year under our belts and look forward to 2010 and lots more good things to come.
If you’re ever in the Bay Area, enjoy a meal at Zibibbo, we highly recommend it! We’ll meet you there, just tell us the time and date!
When I saw this post today on Mashable, “Dancing Doctors Go Viral on YouTube,” I knew it was worthy of a post. Often times we think that social media and online video platforms such as YouTube are just for goofy, young kids posting videos of themselves. The mass volume of YouTube is overwhelming yet can be very valuable if applied to a reputable cause.
In this video, the over 200 doctors, nurses and staff at Providence St. Vincent Center hospital in Portland, Oregon are using this video to raise awareness for breast cancer. They are using the ever popular YouTube to potentially save lives. In this video, staffers sing and dance along to music raising money for a good cause. The pink gloves from the “Pink Glove Dance” can be purchased in support of the cause.
The video has already received 280 million views and even received recognition from Fox News, where some of the video’s stars will perform on 12/8.
It’s activities and events like this one that truly capitalize on the volume and reach of social media. I hope this video continues to grow and that it’s viewer base (and potential pink glove buyers) increases as well.
The LMGPR team would like to wish you all a happy and healthy Thanksgiving holiday. Enjoy the long holiday weekend with some relaxing time spent with family and friends.
The LMGPR has discussed this topic before on our blog. Do you think it’s okay for public figures to tweet? Specifically professional athletes? The NBA has banned their players from tweeting during game days – which personally bums me out. Shaquille O’Neal was by far – one of the greatest Twitter comedians. But just this week, Mashable reported why this can become a huge issue.
On Monday, it was reported that New York Jets Wide Receiver David Clowney, had his Twitter account hacked. Whoever this hacker is, he or she did more than any other hacker has done in the past by directly cursing and insulting Clowney’s followers/fans. The tweets updated by this hacker were a little different than the Jets original plan.
The Jets organization uses its account to inform fans about what’s new with the team and build a viral fan community. It’s unfortunate that situations like these have to occur and that tweeple may be hurt or insulted.
It’s situations like these that reinforce the NBA’s decision. But then again, by not allowing live tweeting, does that really stop a hacker?
This study takes a hard look at the small percentage of women in the executive suites and boardrooms of the state’s top 400 publicly traded companies in California. For the first time, the annual survey starts to examine the consequences and suggests that shareholders and the environment may be paying a price for the gender imbalance at the top of most firms.
The study was released on Thursday, November 19 and can be found on the FWE&E site, click here.
The Loughlin/Michaels Group (LMGPR) recently hosted an industry dinner event following Streaming Media West on Tuesday November 17th at Il Fornaio in downtown San Jose. The event consisted of appetizers, wine and beer in the Sainte Claire hotel lobby and followed with a full dinner (including dessert!) in the wine room at Il Fornaio. The guests included various industry experts, analysts and media. Our client Ankeena Networks also attended the event and is exhibiting at Streaming Media West in booth #419. The evening was quite the success; guests enjoyed great food and good conversation. We were happy that everyone had a fabulous time and look forward to planning our next LMGPR event. Check out some pictures from the evening below!
Wine Room at Il Fornaio
Enjoying the good food!
This was the rowdy table!
Good company, good conversation
Some members of the LMGPR Team; Roger, Courtney, Bob and Allison
Our client Ankeena Networks, a leading provider of new media infrastructure solutions, announced today the extension of the company’s Internet media delivery solution with the launch of Ankeena Media Flow Director™ (MFD) 2.0. The enhanced solution will enable service providers, content delivery networks and content owners to leverage their existing networking infrastructure to deliver media and rich content to televisions, PCs and mobile devices (3-screen media distribution), regardless of media format or delivery protocol. This significantly lowers content delivery costs and streamlines network management while providing a smooth TV-like viewing experience.
Public relations metrics and measurement have always been an industry “touchy subject.” A lot of agencies claim to have a magical formula or some sort of platform that will prove how their results have improved their clients’ bottom line. The truth is; PR measurement is not an exact science; measurement and metrics are purely subjective.
Recently I attended a webinar put on by PRNews called “PR Measurement Webinar: Linking Your Media Coverage to Business Outcomes (from the Mainstream to Tweetstream)” where three panelists discussed how they measure PR metrics. It was an incredibly interesting and informative webinar. Here are the main points that I got out of the presentation:
The difference between Value and ROI: Value is a subjective measure which relates solely to personal measure of expectation, worth and importance while Return-on-Investment (ROI) is a qualitative financial measure which relates expenditure with business results. Demonstrating PR metrics in relation to value is obtainable, however, it is much more difficult to prove how PR results impact ROI.
Success can be Measured Differently: What’s meaningful and reasonable to the client may differ greatly from the PR team. Most executives are thinking about the bottom line and how to generate new business. Public relations measures success through valuing the volume of press clippings, the amount of impressions, and positive vs. negative tones in key coverage. The only way bench marks can be reached is if these ideas of success come together otherwise both parties won’t reach their goals.
The Executive Audit and Determining a Value System: The most critical aspect in generating a value system and producing results that can be measured is by conducting an executive audit. Having brief structured interviews internally with company executives can help a PR team gain mutual understanding with the company, assess needs of the client and preferences, set bench mark performance goals, improve over time, and meet/beat expectations. By setting objectives that both the client and the PR team have agreed upon is a way to reduce risk and prove value. If sales goals and lead generation are a part of the PR program, these objectives can be connected to ROI, but only if discussed at the beginning of a PR campaign.
By understanding how subjective metrics and measurement can be, it will actually help you determine a way to measure your success that benefits not only you, but your client. It is important to have an executive audit at the beginning of a campaign so expectations are understood. Once you have created bench marks and goals for the campaign that align with business objectives, you can truly measure PR success.
Our client 
