Rhomobile Recognized!

Congratulations to Rhomobile! InfoWorld has chosen Rhomobile Rhodes for a 2012 Technology of the Year Award. The Rhodes framework allows developers to more easily build mobile apps for Android, IOS, Windows Phone 7 and Blackberry devices.

This award is just the latest triumph for Rhomobile. After joining forces with LMGPR in early 2011, the momentum began to build with dozens of media placements including Forbes and Bloomberg News West. The momentum culminated with Motorola Solutions acquiring Rhomobile in October 2011. Now a new year is here and Rhomobile continues to move forward with this InfoWorld award.

We take great satisfaction in seeing Rhomobile continue to garner the accolades it deserves and are proud to have worked closely with Rhomobile to get to this point.

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Aussie App “Roamz” into U.S.

 

 

LMGPR would like to introduce you to our newest client: Roamz. The Aussie-based company released its location-based intelligent mobile app at Web 2.0 in San Francisco on October 17th.

So what is Roamz and what does it do?

Roamz helps users discover the world around them by aggregating and showing relevant information about local places and events in real time.

What does that mean?

Well, let’s say for example it’s Friday night and you’re looking for something to do. You go to Roamz and you tell it where you are and what you’re interested in. Roamz then filters through all kinds of online content including social websites like Facebook, Twitter, Instagram and Foursquare and gives you information about what’s going on at that moment in that area. Roamz doesn’t tell you where to go, but instead let’s you know what’s happening… the rest is up to you.

Another benefit to Roamz is that it includes artificial intelligence that customizes its results to each individual user. The more you use Roamz, the more it learns about you and the smarter it gets! The end result is a unique and customized experience for each person.

And Roamz can be used anywhere! If you’re on a business trip or vacation, simply tell Roamz where you are at that moment and you’ll soon be in the loop about what’s going on. Roamz is designed to make you feel like a local, no matter where you are in the world!

Roamz has received lots of press since its launch. Here’s some of the feedback:

“… what I like about it is how it summarizes the disparate establishments that make up a neighborhood, from restaurants and bars to beauty parlors and art schools and including both ones I know about already and ones I’d never pay attention to otherwise.” – CNET

The result, ideally, is that you don’t have to be constantly checking your social networks to find out what’s going on, what’s popular or where your friends are checking into right now.” – TechCrunch

 “At first I was hesitant to connect Roamz with my other social media, but after trying it out it really helps give you better recommendations for what you’re looking for.” – The Daily Campus

If you haven’t tried Roamz yet… you should! It’s free and can be downloaded here.

Whether you’re at home or on the road, Roamz is the perfect app for people with busy mobile lifestyles looking to add serendipity to their lives!

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App Advice!

 

By Ashley Albert

If your life is anything like mine, there’s not enough time to spend skimming through the bazillions of apps that are currently on the market. I have both an iPad and an Android cell phone, and with commuting, working and socializing, I’m looking for ways to simplify my busy mobile lifestyle. So I’ve decided to delve deeper into those top-rated apps and weed out the ones that don’t do much. Here are my recommendations:

 

For Apple:

Auto Park – “Say Goodbye to parking tickets!” This app aims to keep money in your wallet, as it reminds you when time on a parking meter is about to run out. This app could put Meter Maids out of business!

Gigwalk – Have you ever needed a few more bucks to pay those unexpected bills? This app will alert you when there is a small job available in your area. The example given in the iTunes store is “go check if there is a road block at a certain location!” Easy four bucks, right?

Giftplan – If you can never remember what people’s favorite colors are or when their birthday is, this app is right for you. What it does is allow you to create tiny profiles of your friends, so when it’s time to buy a gift, you just look them up and voila! Gift shopping finally made easy.

Flipboard – Instead of having to log in to your Facebook and Twitter accounts and then browsing the web after you’ve finished there, Flipbook allows you to do all of these things simultaneously. This app is specifically for iPad users only.

For Android:

We Reward – Similar to Gigwalk where you can do little jobs around your area to make some extra cash.

My Coffee Card Pro – This app prevents the deep dig through the purse or wallet for a credit card. You can now purchase coffee at Starbucks just by swiping your phone. It’s in your hand already anyway so why not avoid that extra effort?

Grades: Student Organizer – If you have kids or if you’re still in school yourself this app comes in very useful. This will keep track of your grades and projects and lets you know where you stand in class. This app may make it more difficult to use the “Dog ate my homework” excuse!

For Both Apple and Android:

Log Me In Ignition – Have you ever needed a file from a computer at work, but forgot to send it to yourself? With this app, you can get that file. It’s $29.99, but if that happens to you a lot, it’s worth it.

Bump – This is a really cool app. If you’re one of those people that hate it when you have to sit there and enter in contact information when you meet someone or just want a faster way to share information, this app helps you do that.

myBantu – Translation: “a trusted personal assistant that works exclusively for you.” This app provides relevant and personal entertainment recommendations based not only on YOUR likes and dislikes, but your Facebook friends, experts and the World Wide Web. It’s a one-stop shop to plan your next restaurant, shopping, or movie outing. It truly is a smart digital assistant that is catered to who you are.

 

What apps do YOU use to make YOUR life easier?

 

 

 

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It’s Time to Bantu!

 

 

 

 

 

By Michael Erwin

It’s finally here! The eagerly anticipated release of myBantu’s app for IOS and Android has come to pass!

For those of you not yet in the know, allow me to make the introductions! myBantu is your new smart personal assistant! What does it do? Well, it gives you personalized and relevant entertainment recommendations based on a user’s profile, Facebook friends, experts, and the World Wide Web.

 

 

 

 

Need an example? Here’s one. Say you’re in the mood for Japanese food in your area. Now the last time you randomly chose a sushi joint, let’s just say it didn’t turn out so well… so you’re wary of making a similar mistake. What do you do? You Bantu!

Simply type “sushi” into the myBantu search engine and using its ActiveRelevance technology, myBantu will provide a list of up to nine restaurants in your area that have been tried and tested. Using myBantu, you’re on your way to a successful sushi soiree!

myBantu won’t just help fill your stomach. It can also be used for shopping, movie, and other entertainment-based outings. Turn a Date Night into a Great Night with myBantu!

myBantu also has a to-do function that not only keeps you organized, but allows you to share your to-do’s with your contacts.

 

 

 

 

 

… the best part? myBantu is free! So what are you waiting for? It’s time to Bantu!

myBantu can be found in both the Apple App Store and the Android Market.

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LMGPR: Getting Our Clients in the Spotlight!

By Michael Erwin

“SocialGuard did what it promised, and I believe it could be a real benefit to parents and children alike…”-Walter S. Mossberg, The Wall Street Journal. 

LMGPR has delivered the goods again! Using our systematic approach to public relations called SysCom, we’ve landed our client Check Point in the July 28 edition of The Wall Street Journal—front page of the Personal Technology section.

The Wizard of Personal Technology Walt Mossberg takes an in-depth look at ZoneAlarm SocialGuard, a product that helps protect children from social threats on Facebook.

In the column, Mossberg gives Social Guard a glowing recommendation: “… if you’re a parent with limited time who worries about your child’s safety on Facebook, yet wants to give her some privacy, SocialGuard is worth trying.”

In addition to its front-page status, the column was also picked up by several media outlets online.

This is the kind of national exposure that SysCom aims to deliver. Using our Strategic Story Engine, we are able to generate story ideas that result in our clients being placed in these types of distinguished publications.

Recently, another of our clients, FireEye, was the focus of a four-page feature spread in Businessweek. We’ve also just completed a media tour with Metrogames CEO Damien Harburguer, who met with top Bay Area and national gaming & tech publications.

We take pride here at LMGPR in seeing our clients receive the recognition they deserve. It’s not only a boon for our clients, but also a feather in our own cap. Landing a client in The Wall Street Journal isn’t easy, but it’s worth every orchestrated minute to see our clients in neon lights.

To learn more about ZoneAlarm Social Guard

To follow Walt Mossberg

To follow our editorial travels on Twitter

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Rhomobile… In Good Company!

By Michael Erwin

Congratulations to Rhomobile!

The San Jose-based company that offers products for enterprise smartphone applications has made the ninth annual AlwaysOn Global 250 Top Private Companies list. AlwaysOn selects 250 companies annually that are “demonstrating significant market traction and pursuing game-changing technologies” in Silicon Valley.

The award shines the spotlight on Rhomobile as a company that is innovative and making a difference in the mobile industry. Rhomobile’s Rhodes platform is making it possible to create smartphone applications that support Near Field Communications (NFC). It’s this type of breakthrough that has resulted in Rhomobile being chosen as a standout amongst thousands of businesses worldwide.

Rhomobile finds itself in good company this year. The 2011 list reads like a who’s who of tech, gaming and social media innovators with Jive, Zynga, Twitter, Foursquare, Groupon and Facebook all being recognized.

The companies will be honored at the Silicon Valley Innovation Summit 2011 in Santa Clara July 27th and 28th.

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Tackable “TapsIn” to Bay Area News!

By Michael Erwin

 

 

 

 

 

“I’ve waited two years to write this: WE. ARE. LIVE.”- Luke Stangel

That was the first Facebook update from Tackable co-founder and LMGPR alum Luke Stangel as TapIn Bay Area, a news-generating mobile app, went live Tuesday July 12th.

TapIn Bay Area is the product of a partnership between Tackable and the California Newspapers partnership that includes the San Jose Mercury News. The app for news junkies allows users to contribute photos and information about news in their areas. In addition, people can request news information with the hope that someone in that particular area can provide a real time update.

 

 

 

 

 

 

There’s more to TapIn Bay Area than just breaking news however. The interactive map also links to other news stories of the day, happening events, restaurant and movie listings, and one of the hottest social media trends right now: coupons and daily deals.

The end result is that TapIn Bay Area amounts to a real time digital newspaper. The app is currently free from the App Store with the intention of adding a future $4.95 monthly subscription fee. Those who post photos or contribute other content will earn points. Those points can then potentially be used toward free subscriptions. TapIn is also looking to generate revenue through local advertising, coupons and classifieds.

TapIn Bay Area is the first app of its kind and is looking beyond the Bay Area. The hope is that other newspaper groups will look to adopt the innovative technology, realizing that interactive newspapers may well be the future.

LMGPR would like to extend its warmest congratulations to Luke Stangel and the entire Tackable team. It’s been a long road, but well worth the wait! All the best!

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Turntable.fm: Let’s Make Beautiful Music Together!

By Michael Erwin

Remember chatrooms? Well, they’re back… sorta! This time however they are musically themed and not only do you get to chat, but you get to share music as well. Of course I’m talking about Turntable.fm: the newest hangout for the cool kids!

So how does it work?

The rooms are mostly themed by musical genre: 80’s, Indie, Hip Hop, etc. Once you find a room you like, you find yourself in a crowd. On the stage are five DJ’s. The DJ’s take turns playing songs and the crowd has the option of liking or disliking the song and can make comments as well. There is a gaming element in that DJ’s are awarded status points for playing songs that people like. You can also become fans of DJ’s and you are notified via email when and where they are DJing.

If a DJ leaves a room, anyone can jump into the open slot and start playing music by either taking songs from the Turntable.FM database or by uploading songs of their own. Also, if you’d rather, you can start your own room and play what you like. I spent hours in a room the other night with a friend from LA and a couple more from San Francisco just playing music and reminiscing. Don’t be surprised if an LMGPR listening room pops up in the near future with our talented PR staff providing the soundtrack to your workweek!

The best part is that if you don’t want to DJ or chat, you can just listen to an uninterrupted stream of music all day long. No commercials and no hearing the same songs over and over again. Most of the DJ’s are music nerds and you are just as likely to hear an album track or an obscure B-side as you are a hit single. It’s also a great way to learn about new bands and find out what the hipsters are listening to!

Warning though: Turntable.fm is addicting… don’t say we didn’t warn you!

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Hot Mobile Apps for Summer!

By Anton Molodetskiy

After an unconventional start (record-breaking rain in June… really?) things are heating up in Silicon Valley and Summer 2011 is kicking into high gear.  With that in mind, it’s time to get into summer mode with several mobile apps that can help make the most of any vacation, staycation or day trip:

Weber’s on the Grill App ($4.99): I’ve had to sell grills as a job before and hold a particular appreciation for the Weber brand. This manufacturer consistently delivers quality merchandise and support for products that fit a range of budgets. Their range of accessories and books is also top notch, the books in particular providing both a wealth of practical knowledge and tasty looking recipes. Although this app will set you back a five-spot, it is another quality Weber product, offering videos, high-quality picks and time guides for different food. It also features a grill timer which tells you when your steak is done; this way, you don’t necessarily need a meat thermometer if you have to have it medium-rare like I do. Available on iPhone and iPad only though, so Android owners will have to settle for their less-powerful Weber BBQ Guide app.

Gas Buddy(Free): I actually use this app on a regular basis; it shows current gas prices at gas stations around your location, cataloguing them by distance or price. When you choose one, it links you to directions and often provides a picture of the station itself, as well as reviews. I’m the type of person who will drive a slight distance if there is a dramatically lower gas price, especially filling up before a big trip, so this app is super helpful. It can also help you not run out of gas in the middle of nowhere. As long as you plan ahead, of course. It is available for both iOS and Android.
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Tripcase (Free): Although Business Week raved about this app back in 2009, which is on-par with the Stone Age in the mobile world, Tripcase still feels like a solid travel app.  The streamlined main menu allows access to all app features, including arrival times, flight schedules and various maps and phone numbers. As with most apps, Tripcase aggregates hotel pictures and car rental information, but it’s solidly put together and its’ PRO version adds nice features like airplane seat maps and conversion for currency. It is available on both iOS and Android.
Word Lens (Free application + $9.99 charge for language):  If you’ve ever found yourself in a foreign country, staring at a sign and wondering what it says, Word Lens might just be for you. This app is still in its’ early-adopter stage, able to only translate things into Spanish, but the process is already comprehensive and convenient. Simply aim your smart phone camera at the offending letters – those you cannot read, and they are immediately translated on your phone screen. It is available on the iPhone and iPad only for now, so Android users will have to rely on other methods of getting around in Cancun this summer. ¡Una Cerveza, Por Favor!
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Wikitude (Free):  If you haven’t been paying attention, one of the next big things in mobile tech is Augmented Reality.  Wikitude is an app that combines data with the images of the world around you, allowing you to discover and interact with your surroundings in various ways. Through different filters (or layers), you can pan your device around you to discover nearby locations. From there, you can interact with them – get directions, info, call, etc. If they could only integrate this technology into a headset, we could all have terminator-like vision. This app is available on both Android and iOS and is free!

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Don’t Get Burned on Facebook this Summer!

By Lindsay Newman

School is out, summer is here and it’s time to protect yourself… and we’re not just talking about the sun. While it is time to lacquer on the SPF for sun protection, there’s another potential summer hazard to be wary of: Facebook.

It’s become the norm these days for students to chronicle their summer vacations. Mobile phones now allow for status updates and new photos in real time, but this can potentially lead to some problems.

While it may seem innocent enough at the time, liking your friend’s edgy comments, posting a suggestive status update, or posting an *ahem* alcohol-induced photo could potentially come back to haunt you.

Why? Because your Facebook profile is an extension of your reputation.

In this Internet age, job recruiters are looking at social networking sites before hiring prospective employees and that moment of spontaneity could potentially result in you not landing that dream job.

Meanwhile, a different type of a hazard has the potential to increase during the summer months that targets those most vulnerable: children.

Consumer Reports recently reported that of the 20 million minors who actively use Facebook, 7.5 million are younger than 13.

With extra time on their hands and parents at work, the younger set has the potential to spend hours on the social networking site. This could not only result in an increase in cyber bullying by peers, but could also lead to “friending” people who aren’t who they say they are.

People of all ages need to be aware of the potential dangers and possible repercussions that exist in cyberspace.

Some of LMGPR’s very own clients have joined the fight for safety & personal accountability online.

Reppler is a Facebook application that will alert you every time you or someone in your network uses profanity or offensive language that could affect your reputation. It provides 24-hour monitoring, something that even the most dedicated Facebook user can’t do. The result is immediate awareness and the ability to act upon inappropriate content.

 SocialGuard, a product of Check Point Security, allows parents to monitor all activity on their child’s Facebook account, wherever they use Facebook, without having to “friend” their child. SocialGuard provides parents peace of mind knowing they can keep an eye on their child as their tween/teen experiences social networking sites without encroaching on their privacy.   In addition, SocialGuard fosters open communication between parent and child/teen by alerting the parent to any safety issues that the child might be uncomfortable discussing.

The message here is simple: don’t let your summer become a bummer! LMGPR wants your summer to be a safe one! Keep your online reputation in check, talk to your kids, and always wear sunscreen!

 

 

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2010: The year in gaming

From the desk of LMGPR gaming consultant Matt Sarrel:

2010 was a pretty sweet year for gamers.  From super sequels to innovative new games, every gamer was sure to find a treat.  Instead of simply continuing down the same path, publishers found new ways to bring us entertainment.  iPhone and Android are now considered viable gaming platforms.  MMO’s are flourishing in the cloud.  Microsoft Kinect and PlayStation Move bring motion controls to those who don’t have a Wii.

While I can’t speak for everyone, here are my top 5 games of 2010:

1.  Call of Duty: Black Ops – After setting records for the top grossing single day sales of any game every, COD: BO did not disappoint.  Not only did I love blowing people’s brains out with a gun that said Sally on it, but the story is worth playing through and online multiplayer means there’s no shortage of newbies waiting for my head shot.

2.  Gran Turismo 5 – The king of racing simulations returns, and while not perfect, it was worth the 4 years to get it.  Race over 1000 cars on 26 different locations and 71 different tracks.  And yes, in rally mode you can flip a car.

3.  Starcraft 2: Wings of Liberty – Twelve years in the making and we were not disappointed!  This futuristic real time strategy epic was the best selling PC game of 2010 and, time to get excited, is only the first part of three.

4.  Mass Effect 2 – The magic continued with an entire new galaxy of new characters and witty dialogue in this star traveling action RPG.

5.  Civilization 5 – The best turn based strategy game of all time returned to the PC with several innovations to help you dominate civilization as we know it.

6.  Rock Band 3 – Innovative in that there is a mode where you can really learn how to play guitar or keyboards.  It’s not just a game anymore…

7.  Red Dead Redemption – Journey into a spaghetti western and enjoy an open world of outlandish law breaking.

8.  Heavy Rain – An absolutely gorgeous interactive murder mystery that may have redefined story based gaming as we know it.  The game brilliantly intertwined multiple playable story lines that kept me coming back for more.

9.  Fallout: New Vegas – Not exactly a sequel to the successful Fallout 3, yet still a compelling post-apocalyptic RPG worth playing.

10. Tropico 3 – special mention.  I think I’m the only one who played it. This simulation game allows you to take the reins of a banana republic and choose how to run it.  Military jefe or power to the people – it’s up to you.

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Cobra Phone Tag From Phone Halo Wins an award at CES

by Angel Badagliacco

Last week, one of LMGPR’s clients Phone Halo made a huge splash at the Consumer Electronics Show (CES) in Las Vegas.   Phone Halo partnered with leading mobile electronics manufacturer Cobra Electronics to launch the Cobra PhoneTag,™ their stylish, seamless and secure accessory that protects smartphones, keys, laptops and more.

Phone Halo founders Chris Herbert and Christian Smith worked the floor at the Las Vegas Convention Center and the “Lunch at Pieros” press event, which was attended by hundreds of consumer tech reporters from around the world.  In all, Phone Halo met with several top-tier journalists, like the Wall Street Journal, the New York Times, CBS News, iPhone Life Magazine, and more.

By far the biggest PR boost in the history of this young company came from Popular Mechanics, which honored the Cobra PhoneTag with an Editor’s Choice award!  Phone Halo’s product joined a select list of products from well-known companies, such as Motorola, Sony and Microsoft.  In addition, the Editor’s Choice award, PhoneTag was covered by noted technology reporter Leo Laporte on his Tech Guy podcast (http://twit.cachefly.net/ipad0027.mp3 ) and Mobile Magazine.

Congratulations to the Phone Halo team for creating buzz at this busy show.  Keep a close eye on these guys; they definitely have a product to watch out for in 2011!

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2010 Tech Review

by Roberto Araujo

There’s no doubt that 2010 has been the year for technology, social media and mobility. New gadgets made their debut, social sites hit record numbers of users and the largest amounts of data and traffic were recorded. For all this developments to take place, many teams of geeks had to put their heads together to come up with clever and sophisticated campaigns. The following are these creative campaigns, listed by quarters.

January –  March

In the first few months of 2010 we saw an increase of interest from many consumer and enterprise companies in implementing a social media programs. Social media has proven to be of high value to many businesses and entrepreneurs. This led to Google’s launch of Buzz, a networking tool that promised to displace Twitter, but didn’t follow through growth.  Location based services such as Foursquare and Gowalla, began gaining a positive momentum in these first few months. Worpress proved to be the leader as the blog platform of choice, while Justin Bieber was a regular top trending topic on Twitter, showing signs of his future dominance as the Most influential Twitter Celebrity of 2010.

April – June

Taking advantage of their large number of active users, Facebook launched the “like” button social plug in, which rapidly spread throughout websites. YouTube exceeded 2 billion views a day and decided to also incorporate the “like” button on each of their videos. Meanwhile, people started raising security concerns on Facebook and other sites, which put Facebook in a controlled PR moment.

July– September

We saw the success of the viral “Old Spice Guy” campaign, which began on YouTube and earned hundreds of thousands of views within a few days. Apple, realizing the importance of social networks, launched Ping, which didn’t catch much buzz, but is still striving to survive.  By this time Facebook hit a new record of subscribers with 500 million. This news confirmed a direct battle against Google on the domination of the online space. This came along the realization that users spend more time on Facebook than any other website.

October – December

After several exciting and innovative previous months, people awaited the highly anticipated debut of the “Social Network.” A movie based in the story of Facebook, which ranked number one for the first two weeks, so far has grossed $193.6 million world-wide. Gamification was a trending topic for the month of October, especially considering the Foursquare record of 4 million users. Google hit a new home run by expanding user’s time and shortening the wait time for a query by 2 – 5 seconds. Meanwhile, the soccer World Cup took over the media and out came the vuvuzelas, even made into a YouTube button. November and December marked the months for “internet freedom,” after Wikileaks revealed classified government secret documents. Cyber security was a big concern throughout 2010, but particularly these months after an anonymous group launched DDoS attacks on companies that bailed on Wikileaks. Finally, the year couldn’t end without mention of the Angry Birds fever. People discovered the addictive pleasures of pitting Angry Birds against smug snickering pigs so much that the social game was made into a Play Station and PSP game.

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The LMGPRtrotters

by Roberto Araujo

Doing the hoops and the loops, the cheers and cin-cin the LMGPR team completed another team outing, watching the Harlem Globetrotters beat the Generals. Sure, we all know the Globetrotters end up winning 99.9% of the time, but with all the food, drinks and the fun we had, guess who ended up winning?

Earlier, before the game, the LMGPR team got together at Los Gatos Brewing Company in downtown San Jose. The place is nice and has an ambiance of sports bar meets fancy restaurant. A private room in the basement was waiting for us with food and cocktails, just enough to get us in the cheering mood for the game.

At the stadium, seeing the Globetrotter’s team coordination, mutual support and the smiles on their faces reminded me of our own team, the LMGPR team. Day by day we take our position in the field, make our moves, and shoot to score; but if we ever miss the hoop, we quickly recover and get back in the game.

Rumors say that our next company outing will be at Beach Blanket Babylon, other rumors say that Matt Sarrel (our Market Strategist) will barbecue and smoke some steak and ribs for us. Whichever our employer decides to provide us with next time, it will definitely be worth it because the bonding and memories that come from these outings are priceless.

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Cobra Phone Tag with Phone Halo’s Technology Featured on Regis and Kelly!

By Angel Badagliacco

Our client Phone Halo has once again scored a huge hit! The Cobra Phone Tag, which features Phone Halo technology, was featured today on the nationally televised show Live! With Regis and Kelly with an audience of over 3 million people. Tech guru, Leo Laporte, included the Cobra Phone Tag in his segment on the hottest products featured at CES earlier this month. Leo explained the functionality of the product and how it enables your smartphone to help you find your keys, luggage and other valuables and how the tag on these valuables can help you find your smartphone.

Kelly joked that the problem with Regis is that he would lose both his keys and his phone. Kelly, even if that was the case – not a problem at all! The Cobra Phone Tag would send Regis an email with his phone’s last known location so he could swing by and pick it up – and probably find his keys at the same time.  You can read more about the The Cobra Phone Tag on the Live! With Regis and Kelly blog.

All this fresh off the win of the Popular Mechanic’s Editor’s Choice Award! Stay tuned, Phone Halo has more to come.

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The Current Role of PR at the Super Bowl

By Lauren Barnard

The Super Bowl game always conjures discussion on the relationship between the leading teams and their players. Who will fumble, who will make a touchdown, and of course, who will be named champion?

But since we’re innately PR-obsessed at LMGPR, we’ve begun to analyze a deeper relationship that occurs on Super Bowl Sunday (and has potential to last through the entire year following the event): the relationship between Super Bowl commercials and public relations.

Can the Super Bowl commercials of large companies effectively stand on their own without the help of PR? The fact is, they probably used to. But social media is changing the playing field.

For instance, Coca Cola is using strategic PR to create anticipation about its 2011 Super Bowl commercial by offering a short sneak preview to its 22,000,000+ fans on Facebook. The caveat (or incentive) is that fans must visit Cokecheers.com to make a virtual “cheers.” Then the company will donate $1 to the participating fan’s local Boys and Girls club. What Coke will likely get in return is its outrageously large slew of social-networking active fans to create a seemingly viral hype about the commercials. A total win-win.

Snickers is also offering a preview of its 2011 Super Bowl commercial through its Facebook page. The candy bar company is offering fans a sweepstakes-style prize incentive if they watch the preview, in hopes that they will share it through social media outlets and build anticipation among more viewers.

After the Super Bowl is over, social networks serve as a perfect setting for discussion, critiques and laughs about the commercials. Through this, the life of the expensive commercial advertisements gets extended in a measurable way.

Do you think social networks are effective approaches to the PR behind Super Bowl commercials? Which commercials are you most looking forward to on Sunday?

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Filed under Events, PR Tips, Social Media

GETTING THE ATTENTION YOU DESERVE AT RSA—A Journalist Perspective

By Matt Sarrel

RSA 2011 is right around the corner and most, if not all, security companies are in full overdrive preparing for the show.  Despite the fact that I think otherwise, this is the one week a year when security is sexy.  News reporters, bloggers, and analysts flock to beautiful Moscone Center in San Francisco to find out what is new in the wild world of security.  How can you make sure that your efforts to capture eyeballs will bear fruit for your company?

As a journalist (10 years with PCMag.com, 3 with eweek.com, 2 with CIOUpdate, 1 with GigaOM), I’ve seen just about every attention getting tactic on earth.  And to tell you the truth, the more complex the tactic the less useful the meeting.  The guiding principle should be that journalists are rushed for time and you need to provide them with the information they need fast.

My biggest tip is NEVER hand a journalist a printed press kit.  This will end up right in the garbage can across the aisle from your booth.  I have enough to sift through and carry around that I really don’t want your printed press kit.  Besides, do you think I’m going to throw out some shwag so I can carry your folder?  Not!  Put the press kit on a USB memory key with your logo on it.  Now the journalist gets something of value that’s easy to carry.

An often overlooked resource is the press room and the online press center.  Distribute news through these channels.  Last week there was not a single vendor related press release up on the Virtual Press Center.  Could it be that no one wants to get my attention?

When booking meetings, understand a journalist’s coverage area, what he/she has written about before, how he’s covering the show, and whether the article will be a blurb in a blog or a fully crafted article for print.  Remember, you are there to meet our needs, not vice versa. For example,  I can guarantee you that you’re going to have the shortest meeting of your life if you thank me and PC World (who I have never written for) for meeting with you.

Speaking of meetings, it would be a good idea to prepare.  Have the journalists picture and read some of his relevant articles.  This way when I walk up to your booth you recognize me and we’re ready to go.  Be respectful of a journalist’s time and fatigue.  That should be your guiding principle.  Between pounding the show floor for 8 hours a day for a week and going to all the cocktail hours, dinners, and after parties, the VP of Marketing who pulls up a chair for me and hands me a bottle of water truly separates himself from the others.

During the meeting, pay attention to the journalist.  Don’t just drone on and on and on and on, oh, I got lost there.  Following your powerpoint or reading your press release to me isn’t going to help you get coverage.  You could have emailed those to me before the show.  Pay attention to body language.  Is the journalist taking notes?  If she seems checked out, then maybe suggest a follow up call for the week after the show.

One final bit of advice – don’t stalk journalists.  You know what I’m talking about.  We get a little red ribbon on our badges that says we’re press.  So there’s always some eager beaver PR guy who stands in the main entrance and essentially attacks every red ribbon wearing member of the press as we enter the exhibit floor.  No means no.  I have a strict timetable to adhere to – usually on the order of 60-70 half hour meetings over the course of the week – and you’re not going to get a positive reaction from me if you slow me down.  I once even went so far as to shove an insistent pitcher out of my way (it reminded me of the scene in Airplane where he can’t walk through the airport because the Hari Krishnahs are swarming him).    To be fair, this isn’t always a bad tactic, just be polite about it.

Just remember, in the words of Alexander Graham Bell, “before anything else, preparation is the key to success.”

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The Revolution might just be tweeted

By Anton Molodetskiy

Last year, Malcolm Gladwell of the New Yorker wrote an article about the lack of impact social media has on society in terms of activism. He compared bone marrow transplant searches in Silicon Valley to dodging men in trucks with machine guns and why some people would sign up for one but not the other. However, 2011 has proved to be a pivotal year for connecting motivated individuals with a cause they believe in and I think Gladwell’s prediction is slightly off the mark. I personally have never been invited to join a Congolese or Nigerian mercenary army, but there must be a Facebook group I can join.

The new mobile integrated landscape has altered the way that people collaborate, communicate and coordinate with each other and the world they inhabit. Mobile technology has influenced western countries for years, but it’s in places like North Africa where it has had the greatest social impact. It is as our basic understanding of modern North Africa has changed, that we have been reminded of the evolving nature of our own world. No longer can mass killings be carried out in relative obscurity without the knowledge of the global community and no longer can governors pass unjust laws without strong and organized opposition. As we have seen in Egypt and in Libya, totalitarian governments will still try their best to silence their opposition both virtually and physically, but only with limited success.

This WikiLeak-type transparency has been made possible by the explosion of smartphone use and the ubiquitous Web 2.0. Internet companies like Google, with its’ executive Wael Ghonim , and Facebook – the website, not the Egyptian baby named after the website, have made the North African revolutions egalitarian. Even hard-line groups like the Muslim Brotherhood or Al Quaeda have had trouble keeping up with these populist uprisings, making ideological and members-only organizations obscure and irrelevant when it comes to speaking out against injustice and tyranny. Totalitarianism as a governing strategy has been eroding for a long time, but at no other point was it as dramatically apparent as now.

It’s not to say that this changes everything. One event, aside from an alien invasion, rarely changes the way everyone in the world functions. These internet companies are also not the end result of a worldwide drive for democratic thought; they are just parts of a greater concept. It can be said however, that modernization has finally broken the back of the political climate in Arabic-speaking countries which have been looking inward and backward for the last 20 years. Like dynamic bloggers, the average citizen can report on events in real time through social media applications on their smartphones. This gives outlets for ideas and news from places where dissenting thoughts are censored and international media are discouraged or even forbidden from covering.

Being at the cusp of innovation is an exciting concept. Working with startups from Silicon Valley, a Mecca of technological innovation, gives a Public Relations firm insight into the future of internet security, Web 3.0 and beyond. Internet technology has become the pulse of the world, not just linking different countries together, but introducing concepts like cloud computing and groupsourcing into popular vernacular. It can be theorized that the smartphone and mobile application market is pulling this country out of it’s’ recession, but more importantly, it’s pulling the world into the future. That in itself is the most thrilling part.

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MetroGames Typing Maniac: Play, challenge and brag about it!

By Roberto Araujo

Do you remember taking typing, or now known as keyboarding in summer school? Mom always knows best, and those typing skills will get you a great summer job later in life. Typing The quick brown fox jumps over the lazy dog over and over increased our typing speed, spelling but hardly our social life.

Typing is never been so fun before, MetoGames introduced Typing Maniac on Facebook and more recently, they’ve introduced Typing Maniac on the iPhone/iPod Touch/ iPad. Now you can increase your speed, vocabulary and dexterity against your friends.  You even get the chance to challenge your online friends through OpenFeint , Game Center or Facebook. You may also type in different languages, for those who are up to the real challenge. Now, if you end up with a high score, why not brag about it, who knows maybe someone may want to challenge you, so share your scores on Facebook or Twitter.

Ok, you’re finally a typing master in the conventional keyboard. Now, here is a real challenge, download Typing Maniac app for a chance to increase your typing skills at a virtual keyboard. Become an expert typer! Test the speed of your fingers by typing the falling words before they hit the ground and earn bonuses by typing words without making mistakes.

Take the Typing Maniac Challenge! Go to Facebook or through your iPhone, iPod Touch or iPad and download the Typing Maniac app today!

We also have some tips:

  • Start the fastest levels using the “slow book”
  • While the 7th magic book is flying to your library you can use one to make space for it.
  • Make perfect levels (without mistakes) to get big scores.
  • Making mistakes in black books will drop it very fast.

Do it again and again….and you will become a maniac in no time.

Ready? Set? Go!

Click on these links to begin now:

Typing Maniac Facebook: http://apps.facebook.com/typing-maniac

Typing Maniac Twitter: http://twitter.com/metrogames

Developer’s website: http://metrogames.com

Typing Maniac – Metrogames from MetroGames on Vimeo.

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Get Ready for GDC 2011

What you need to see at this year’s Game Developer’s Conference:

By Matt Sarrel
Just in case you didn’t know, this year’s GDC takes place at the Moscone Center from Monday, March 28 to Friday March 4th, 2011.  This is the most well attended (and useful) conference for game developers every year and this year a few special things are taking place that I’m really looking forward to.  In addition to private play sessions, exhibitor meetings, and parties, there are some great tutorials on the discipline-specific schedule in programming, design, art, audio, business and management, and production.

- In his first-ever major North American appearance, Access Games‘ Hidetaka ‘Swery’ Suehiro will present a talk on his work making the cult console title Deadly Premonition, explaining “his unique method of architecting games” with reference to the open world horror survival game . The in-depth talk, which will be simultaneously translated from Swery’s native Japanese, “touches upon the 7 points to check if your game’s storyline might already be dead”, also focusing on the detail and interactivity which contributed to the Deadly Premonition experience – one which I thought was essentially a cool story and concept that was poorly implemented (poor camera angles and video quality).

Another lecture that sounds good is ‘Prototype through Production: ProGuitar in Rock Band 3′, presented by Harmonix’s Jason Booth and Sylvain Dubrofsky.  The focus of this talk is how to go from concept to product, specifically “how do you go from an insane idea like ‘Lets teach non-guitarists how to play a real guitar in Rock Band 3?’ to a product in 20 months?’  They “will detail the process used to rapidly prototype this concept and evaluate ideas, through initial prototypes to user testing and final production”, revealing how the team “applied traditional game-play metaphors and techniques to the process of teaching” along the way.

Folks from Pixar are giving several talks, including, ‘Story Images and Character Arcs’, from the Bay Area animation company’s Matthew Luhn, who will discuss “how you can unlock forgotten images and memories to inspire new stories and characters”  and “why, or why not, you may need a character arc for your characters, and if so, how to create successful character arcs to compliment your stories”, using the new toys from Pixar’s Toy Story 3 to demonstrate the use of character arcs, and break down the inspiration behind the new toys.

I always find the postmortem lectures really interesting.  These go into deep detail about games that have already come out and what worked and what didn’t work as far as the project was concerned.  As someone who has run his fair share of software development projects, learning how to run a more efficient project is always key for success.  There’s a bunch of AI related lectures that I want to hit also, plus a few lectures about games and health (either health effect or games used to improve health).  That’s always been a fascinating topic for me personally as I started my career doing IT in a medical research setting, and at one point worked with publishers to donate Nintendo GBA and DS games to help kids relax while getting cancer treatment and dialysis.  It’s a great topic because it smacks all the game-haters right in the face to see the good we can do as a community.

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Gamification—It’s all in the Game


Matt Sarrel and Donna Michaels

Gamification is a hot topic these days.  This is sort of funny to me that in 2011 it’s all about gamification.  The reason why I say this is that I remember a bit push in, oh maybe 1985, to start building game look and feel into non-game related software.  But it’s different now, more advanced and more thorough. In fact, there’s entire editorial blogs dedicated to Gamification such as http://newstopiaville.nextnewsroom.com/what-is-gamification/.

Gamification isn’t just about making software look like a game.  It’s about incorporating the most critical aspects of games such as rules, scoring, objectives, social interaction, and immediate feedback into web sites, software, and business processes.  Although it isn’t just about making something fun, gamification does have a lot to do with making every day actions fun.

For example, think about the way an online RPG works.  Players get together and form guilds or clans to work together to accomplish a common goal that benefits all involved.  Now think about a site like Groupon.  You band together with your friends (or strangers) to gain volume pricing and discounts.  Then add the element of artificial scarcity (only 5 minutes left to buy!) and a slick interface and shopping becomes just like playing a game.

There are plenty of places where game mechanics are implemented in our daily lives.  I would even go so far as to say that whether we like it or not our lives are game mechanics.  How many times has someone told you that life is like a chess match?  Have you ever noticed yourself shopping for a better deal, not because of the deal but because of your internal sense of competition?  I have a friend whose father pulls in $5 million a year, but to buy a TV he’ll spend 3 months looking for the best deal even if it means saving $10.  That’s not about saving – that’s about playing the game of saving.

Loyalty programs, like those of airlines, hotel chains, and car rentals are very simple game mechanics.  We love earning those points (see Up in the Air) yet we never use them.  Why?  Because our competitive nature just wants the points and the actual use of them is incidental.

I suspect we’re going to see more and more websites rely on game mechanics to increase conversions.  In a way, what the market is saying is, “games are popular and this is an industry where there is money to be made.  If they can make money using this tactic so can we, so let’s build game mechanics into our product.”

It’s my opinion that this is a significant trend for game developers to follow.  Let’s be honest, all of us would love to write games.  But there aren’t necessarily enough game developer jobs for all of us.  Plus, there’s the reality that developing business software might pay better than developing a game.

I’m not saying that there should be a mass exodus from gaming.  Rather I’m saying that there is some value in learning how to apply the mechanics that work in games to the development of other software.  It may open up new doors for you, should you choose to open them.  And look at it this way – the more aspects of gaming that we can build into the rest of the world, the better the rest of the world can be.

Recently, Donna Michaels and I met with Tim Chang of Norwest Venture partners.  He shared with us his knowledge on gamification in this video interview.  We will continue to report on gamification in 2011.

Interview with Tim Chang on Gamification:

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After 100 Years celebrating women internationally, are Men and Women Treated Equally in the PR Field?

By Roberto Araujo

Today marks the 100th anniversary of the International Women’s Day. Our field of public relations is practically filled with great women of all ages, races and sexual orientations. In fact, according to PRSA , 70% of PR professionals are women. Yes, this figure is an excellent indicator of the female dominance, but why is there still a gap between men and women salaries in public relations and other female dominated fields?

In an article “In PR, Women Outnumber Men But Men Still Earn More” posted by Media Bistro, show how there are many inequalities and in fact 80 percent of the top management is male. Meanwhile, the same article points out that “some [women] are making a concerted effort to recruit men.” This is definitely interesting considering female empowerment is still on the rise; however, this shows that there’s still some resistance and it comes from “her” side.

Another recent study posted on Guardian.co.uk shows that the gap increases from a lower level PR position to a more managerial position from 3% – 21% per gap.

The Bureau of Labor and Statistics revealed some interesting data on women in the workplace. Here are the highlights:

  • By 2018, the number of women age 65 to 74 in the civilian labor force is projected to increase more than the number of women in any other age group.
  • In 2010, over 66 percent of women in the labor force had either attended some college or graduated with a degree.
  • In 2009, only a few countries (notably Canada and Sweden) had higher labor force participation rates for women than the United States.
  • In 2010, more women were employed in the education and health services industry than in any other industry; in the 1960s, manufacturing employed the most women.
  • Women working as personal financial advisors earn 58 percent of what men earn—lower than the overall ratio of women’s to men’s earnings (81 percent).
  • When they were 23 years old, about 23 percent of young women held a bachelor’s degree (or higher), compared with about 14 percent of young men.
  • Single women spend about 25 percent of their annual expenditures on shelter.

It is still evident that the differences of salaries among men and women are shrinking, yet still not equal. Much more effort and support from feminist groups and non-feminist women will be needed to close this unfair gap. Today, being Women’s Day, we should recognize and appreciate the efforts made by exemplar women in history as Susan B. Anthony, Mother Theresa, or even the women who recently marched at the Egyptian protest, those in the military and our own mothers.

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You Are What You Tweet

By Lindsay Newman

There is no denying that Twitter has taken the social networking world by storm. Facebook and YouTube have become overly time consuming in the shadow of a tweet. Why read through an entire bio when you can consume a whole personality in just one sentence?

Twitter allows every individual- whether enterprise, celebrity, or every day ‘regular Joe’ to run their own identity campaign- if, of course, you can express yourself in 140 characters or less.

But with this accessible power comes a personal liability to responsibility, to avoid pitfalls such as self-destruction, public embarrassment, or even a ruined reputation. Sounds a little dramatic? – Let me explain why ‘responsible tweeting’ has become a crucial skill to master.

When comedian Gilbert Gottfried recently tweeted an insensitive joke regarding the tsunami in Japan, he lost his job as the Aflac company duck.

An enterprise who wants to push their message to their customers and develop a voice in their space uses Twitter to gain an identifiable opinion which leads to equity in their respected field. Yet, one misleading tweet about a new announcement could turn off customers and put a wedge in the entire company positioning. Talk about throwing their PR team in a panic!

And in 2009 when a newly hired Cisco employee tweeted about dreading work, the company immediately responded and alerted the hiring manager. I would imagine that meeting did not start with smiles. 

Why are these short thoughts so powerful? The answer is exactly what makes Twitter so valuable. A tweet is an unfiltered personal expression, the closest a customer, or audience, will get to the subject.

Therefore, the importance of responsible tweeting means always keeping this fact in mind.  Tweets should be crafted carefully and appropriately. Do this, and Twitter can deliver positive benefits unmatched by other avenues. Never tweet anything you wouldn’t post on a billboard in front of your house.  And remember, once the tweet is sent, it becomes a part of that identity- good or bad.

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Reppler Monitors Your Online Identity and Safeguards Your Reputation


7 out of 10 employers will monitor your network to keep them safe from you

By Anton Molodetskiy and Roberto Araujo

Picture this: You’re a college student looking to graduate in a few months. Two weeks ago, you blasted job applications and were confident that your academic achievement, experience and skills would help you land your dream entry-level job. After completing your last round of midterms and applying to a plethora of jobs, you and your friends spend your last Spring Break together where you all had an unforgettable time… Little did you know, while you and your friends were partying over Spring Break, a recruiter was able to read your Facebook updates and your friend’s comments. The recruiter, who was initially impressed with your application, decides to move on as s/he’s shocked by the profanity and the racial tone of the comments made by your immature and drunk friends.

Rhonda Wheatley, a job recruiter and career coach in Silicon Valley, told Fast Company, “No matter how liberal a company is (doing the hiring), most would still prefer to hire reliable employees who aren’t out doing heavy partying and/or displaying themselves in photos others may consider distasteful.”

Our new client, Reppler offers a free solution that monitors our online persona. This service will scan content which relates to our updates and comments from our network of friends. Additionally, Reppler notifies you about malicious links, security issues and negative or explicit material.  Like a virtual chaperone, it even gives an overall sentiment of the user on its network and even our own trending Facebook wall words. This allows us to ensure that our online presence is clean and does not compromise our chances of obtaining their next job, promotion or simple ruin our reputation.

Seventy five percent of all job recruiters today use Facebook to evaluate a potential candidate’s online reputation and four out of every five college admissions offices use the social network to recruit students according to Kaplan Test Prep’s 2010 survey of college admissions officers.

In our quest to make our online reputation more exciting or interesting, sometimes decorum is dumped by the wayside.  The number of people who lose their jobs due to an online post on Facebook or the number of students who miss out on that golden opportunity because their profile picture includes them in compromising situations with drugs or alcohol has only increased in recent years.

Elias Aboujaoude, a Stanford psychiatrist discussed in a recent podcast the impact our online personas have on our physical lives. Without actually entering the tron grid, our exciting online selves have begun influencing our real-time selves. However, the results can be damaging. Aboujaoude references a decrease in patience, narcissism, impulsivity and a lack of consideration for others which extends into our off-line lives, becoming ingrained in our personalities.

Though cloning and gene manipulation are still considered unethical and financially impractical, we have turned to virtual environments to make our lives easier and seemingly more exciting or appealing. The internet has prevailed into all parts of our lives. Where to eat? Yelp it. Who to date? OkCupid or eHarmony. Where to buy books? Amazon or half.com. Music? Rhapsody or iTunes. An internet-linked GPS prevents us from getting lost and Flikr allows pictures of us skydiving to be shared with our legions of “friends” on Facebook.  It doesn’t matter if that skydiving photo was taken over a year ago; our online personalities can exhibit it front and center to make others believe that it’s a regular occurrence in our high-octane lives of accounting and daycare visits. We start and end relationships through email and can be brazen and fearless behind facades of online anonymity.

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IT’S ONLY CHEATING IF YOU GET CAUGHT!

By Michael Erwin

Tsk Tsk! The fallout continues after last week’s PR snafu involving Facebook and Google.

For those out of the loop, Facebook found itself in an embarrassing situation after it hired PR firm Burson-Marsteller to approach news outlets with negative stories about Google’s privacy practices on its “Social Circle” site. One of the journalists approached went public with the conversation.

Facebook denies the goal was to run a smear campaign against the Internet search giant, but admitted it had concerns about how Social Circle collects and uses personal data.

The issue has turned to an ethical one not only for Facebook, but for Burston-Marsteller as well.

The PR firm has vowed to retrain the the two employees at the center of the scandal. In addition, a code of ethics will be redistributed to all employees.

But is there really evidence of wrongdoing? While attempting to create negative press for Google could appear shady, these types of attempts are not uncommon. We see similar behavior in the political world constantly.

It appears the main ethical issue here is Burson’s failure to disclose who it was working for. The Public Relations Society of America’s Code of Ethics calls for members to “reveal the sponsors for causes and interests represented.”

Burson’s lack of transparency is being criticized, though it is not the first (nor the last) PR firm to withhold such information. The problem is, Burson-Marstellar got caught.

… and as part of damage control, the firm is doing the right public thing by admitting wrongdoing and taking steps to rectify the situation.

That’s what good PR is all about, right?!

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LMGPR RETAINS “BEST OF SUNNYVALE” STATUS…

By Michael Erwin

Loughlin Michaels Group is adding another award to its trophy case.

The US Commerce Association (USCA) has selected LMGPR for the 2011 Best of Sunnyvale Award in the Public Relations Counselors category.

This is the third consecutive year LMGPR has won the award, a feat that puts the firm in elite company. According to the USCA, less than one-percent of 2011 Award recipients qualified as Three-Time Award Winners.

“We are thrilled to receive this award for the third straight year,” said Donna Michaels, president. “We attribute our continued success to a dedicated team and an exciting portfolio of clients.”

The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country.

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Tales of a Public Relations Internship

By Ashley Albert, aka “The New Girl”

As a student you tend to hear stories of less-than gratifying internships from classmates. I mean, what can really be learned from being a coffee-runner, filer or photocopier? I was absolutely terrified of this when I first started applying. How often do you hear of people saying they had the “best experience ever” while working as an intern?

But I was closing in on graduation and in need of some hands-on PR experience before being thrust into the “real world,” and so I reached out to LMGPR.

Here I am one month later and happy to report that my internship here IS the “best experience ever!” We’re a cozy, happy family and I fit right in from Day One. Never have I started working somewhere and felt so instantly integrated within the culture of the company.

I enjoy sitting in my cubicle where I sometimes find little gifts from Donna. The glow from the hot pink lava lamp always gets me excited to sit down and get to work. I’m actually helping out with one of our clients on a daily basis and whenever I have questions or I’m learning how to do something new, I can depend on others to help me out. I’ve done a briefing document, tons of market research and a bunch of side tasks… talk about an educational experience on steroids!

This internship has proven challenging on the tech-jargon front: SaaS? IaaS? MDM? What does it all mean? And why are there two types of MDMs? It’s like learning a different language! I can honestly say, however, that with all the news I read daily with these terms, I’m on way to becoming a stellar tech-based PR practitioner.

I realize not everyone’s internship will end up like mine, but I can offer some advice to potential interns:

New Girl’s Top 3 Reasons for Why You Should Intern While Still in School

1)     The classroom does not teach you all you need to know about the public relations field.

2)     In this current economic climate, it’s best to have all kinds of PR experience on your resume. Anyone can get a degree, but experience counts!

3)     The transition into the working world may not be so drastic if you get acquainted with the field ahead of time. What if you decide this isn’t for you? An internship will help you realize that before potentially wasting years in the classroom.

… and the best part of MY internship? It has opened the door to a permanent position here at LMGPR. Finding a job in your field upon graduation has become increasingly difficult these days, and I know without this internship the transition from classroom to workplace would have been far more difficult.

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The High Cost of Hacking

By Michael Erwin

It’s been a rough few months for Sony. Hackers hit the entertainment giant back in April resulting in a nearly month-long shut down of its PlayStation Network.

The cost of the shutdown: approximately $171-million dollars. Perhaps worse than that however, was the public cost. Sony’s image took a hit as personal information and credit card numbers of its 100-million users were put at risk.

Following the attacks, Sony hired security experts to figure out what went wrong. The network was rebuilt and was rendered safe and secure… or so they thought.

This week, on the same day Sony reopened its PlayStation store, the company was hit by yet ANOTHER cyber attack. More than one million customers reportedly had their information compromised.

Hacking group Lulzsec took responsibility for the attack and in a release explained why they went after Sony:

“Our goal here is not to come across as master hackers, hence what we’re about to reveal: SonyPictures.com was owned by a very simple SQL injection, one of  the most primitive and common vulnerabilities, as we should all know by now.  From a single injection, we accessed EVERYTHING. Why do you put such faith in a company that allows itself to become open to these simple attacks? What’s worse is that every bit of data we took wasn’t encrypted. Sony stored over 1,000,000 passwords of its customers in plaintext, which means it’s just a matter of taking it. This is disgraceful and insecure: they were asking for it.

The recent attacks on Sony and other corporations including Lockheed and PBS have highlighted an alarming rise in corporate attacks. FireEye CEO Ashar Aziz believes this is only the beginning:

“This is the new reality. We live in a persistent state of cyber insecurity due to the lack of efficacy of traditional defenses against advanced cyber attacks.”

Aziz adds that the recent attacks are an example of the weaknesses that exist in cyber-security defenses:

“No organization, no matter how well run they are, are well protected against these kinds of attacks, considering that the new threat landscape has effectively obsoleted traditional enterprise security defenses.”

Meanwhile, it remains to be seen whether Sony can rebound from the attacks. The company remains in damage control offering a “Welcome Back” package for users that includes free games, movie rentals and virtual items for PlayStation Home.  But will that be enough to appease those customers who are now checking their monthly credit card statements for any suspicious activity?

Time will tell…

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“Liking” LMGPR Has Never been So Rewarding!

By Michael Erwin

As the Internet has “World Wide Webbed” its way into the everyday lives of people across the globe, there has unfortunately also been an increase in online crime. Online predators, cyberbullies and hackers are new foes that Internet users need to be wary of.

As a result, the US Senate passed a resolution in 2006 declaring the entire month of June as Internet Safety Month, an awareness effort to make the Internet safer for all users, particularly for children.

LMGPR is getting involved in the outreach effort with its own Facebook campaign. Now through the end of June every time someone “Likes” LMGPR on Facebook, we will donate $1 to GetNetWise, a coalition of Internet industry corporations and public interest organizations who share the common goal of creating a safe online experience for all users. GetNetWise.org features articles and video tutorials for Internet users on items such as computer viruses, identity theft, and the risks children face online.

LMGPR is aiming for 500 new “Likes” by the end of the month, so tell your friends! Go to our Facebook page and simply click “Like.” We’ll handle the rest. Not only will you be helping a great cause, but you’ll also be keeping your finger on the pulse of all that is going on with LMGPR.

Everyone who uses the Internet is at risk, so do your part. “Like” LMGPR… a safer Internet is just a click away.

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The New App Economy

By Michael Erwin

The App explosion has been nothing short of astounding. Apple’s App Store was launched back in 2008 and saw its inventory jump from 10,000 to 100,000 in just the first year. It has never looked back. In January of 2011, Apple announced 350,000 apps were available and in late May that number was raised to 500,000.

148Apps reports that if a person bought every available app, they’d need a 7.5 terabyte iPhone and $891,982.24.

The popularity of apps has led to what is being called the “New App Economy” and a Palo Alto company is at the forefront of this new venture. appbackr is the first wholesale marketplace for apps using a CrowdFunding platform. There, app developers sell bulk copies of their apps to investors at a discount. Investors turn a profit when the app sells on the App Store.

appbackr’s approach has created quite a buzz and the company was featured on CNN-affiliate KLIV radio this week as part of its “Economy and Silicon Valley” series. To listen to the segment, click here

Apps have become more than just games for your iPhone such as Angry Birds or Words With Friends. A whole slew of app categories including lifestyle, entertainment and business have surfaced as more and more people adopt mobile lifestyles in an effort to simplify their lives.

With a New App Economy and unlimited app ideas, the future of apps is bright. It appears it won’t be long before we look back at 500,000 apps with a sense of nostalgia and ask, “What isn’t there an app for?”

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Father’s day tribute: Edward Bernays “The Father of Public Relations”

By Lauren Barnard

It’s almost Father’s Day, so we figured we should tip our hats in respect to one of the key founding fathers of public relations, Edward Bernays, who has been credited for founding and naming our profession.

In 1923, Bernays authored the first public relation book, titled “Crystallizing Public Opinion.” This book presented the profession as socially valuable and necessary in society.

We found a copy of the book, which reads as a passionate creed and constitution of what high hopes Bernays had for the field of public relations, and although some of the ideas are dated, we found a few snippets that still hold value in the field today.

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 “The social value of the public relations counsel lies in the fact that he brings to the public facts and ideas of social utility which would not so readily gain acceptance otherwise.”

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2011 Translation: Bernays believed that public relations should be a profession that serves the public ideas and facts that are useful. If we think about the most successful PR pitches we deliver to reporters, they almost always have an angle that provides utility to the publication’s readers, even if it’s something the reader had not previously known about.

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The public relations practitioner…

“must be able to generalize, as far as possible, from these points of view in order to strike upon the appeal or group of appeals which will be influential with as many sections of society as possible”

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2011 Translation: The best client PR campaigns should carry the ability to pique the interest of any targeted party, so long as the party’s needs are understood first. If a PR person knows what each section of a particular society needs, a PR practitioner can fine-tune client messaging to appeal to everyone.

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“Therefore, the public relations counsel must maintain an intense scrutiny of his actions, avoiding propagation of unsocial or otherwise harmful movements or ideas.”

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2011 Translation: Basically, public relations shall maintain an ethical profession that does not promote harmful movements or ideas. This makes me think of the film, “Thank You for Smoking.” Unfortunately PR does exist for harmful industries, but I’m sure when Bernays wrote this, no one knew how harmful cigarettes even were.

Bernays concludes “Crystallizing Public Opinion” with this hopeful line: “It is in the creation of a public conscience that the counsel on public relations is destined, I believe, to fulfill his highest usefulness to the society in which he lives.”

I think that for the most part, we would have made our founding father proud.

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I Spy FireEye… in Businessweek!

By Michael Erwin

“It was early in the morning of Mar.16. The 25-year-old cybersecurity analyst had spent months preparing for the events soon to unfold. His reddish hair still matted down from sleep, Lanstein stood up and poured another cup of coffee. Suddenly, the data stream flickering on the monitor became dark, and a smile curled across Lanstein’s stubbly face. Operation Rustock had begun.”

It reads a bit like a spy novel, doesn’t it? But this is a true cybercrime story entitled “Fireye: Botnet Busters” featured in this week’s issue of Businessweek. The Bloomberg-owned magazine takes an in-depth look at how FireEye played a key role in bringing down Rustock, an organization believed responsible for nearly half of all junk e-mail sent.

Fireye’s rise to prominence is also chronicled in the article and Businessweek calls the company “one of the world’s most effective private cybercrime fighters.”

LMGPR is celebrating FireEye’s national recognition. Using our Systematic Communications (SysCom) approach to public relations, LMGPR was able to help FireEye achieve the acknowledgement it deserves.

SysCom is built upon three key components: Over the Horizon planning, Social Media Communications and our Strategic Story Engine to support marketing, business development and sales. LMGPR works with each client to identify compelling and timely topics that promote company messages and thought leadership objectives.

The end result? Our clients find themselves in high-end publications like Businessweek.

… and when that happens, it’s not just a victory for our client, but for LMGPR as well.

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Filed under Announcements, Market Perspective