Absolute Quality, an e4e company, today released the results of research that indicated game developers and publishers have an opportunity to more closely align game features with the preferences of target customers. Additionally the study highlighted the difference between experiences of men and women while playing the same game, which has implications on the marketing of any new game title.
The bio-sensory study commissioned by e4e was performed in conjunction with EmSense on one of the industry’s top First Person Shooter (FPS) game titles. The study was conducted at the Game Developers Conference in March 2009 in San Francisco with a sampling of target consumers for the popular shooter game.
To read more of the press release click here. For a copy of the white paper and report click here.
