Monthly Archives: April 2010

We are pleased to announce we have been chosen for a Gold Hermes Creative Award for our blog! Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, … Continue reading →

Social media experts dream of achieving the kind of online exposure that Australia’s Kate Miller got this week. If you’ve never heard of Kate Miller, here’s the quick version of the story: Miller recently created a Facebook event called “Kate’s … Continue reading →

While scanning the headlines over the weekend I came across America’s Most Stressful Jobs 2010, a poll taken by careercast.com and posted on CNBC, and discovered that public relations is the eighth most stressful career in America along with being … Continue reading →

With the upcoming launch of AP Stylebook’s new edition, the 2010 AP Stylebook, a miracle within the AP guidelines can be found: “Web site” has been changed to “website” due to reader input. AP Stylebook posted a tweet about the … Continue reading →

Vitrue recently came out with a blog post explaining their methodology behind the value of a Facebook fan where they developed the first-ever published Facebook fan valuation. The study indicates that a Facebook page with 1 million fans is worth … Continue reading →

Hello, smart business owner. You’re a pretty socially-savvy person, so you’ve probably heard that Twitter this week began making money selling ads on its site. Placing an ad thoughtfully on the site could do a lot to raise your social … Continue reading →

If you’ve ever pitched a story to a journalist, you’ll know this to be true: Journalists can be absolutely brutal. The busiest casually toss out hundreds of press releases every month, and hang up on dozens of pitches, saying the … Continue reading →

We would like to wish special congratulations to the Ankeena team. The company was acquired today by Juniper Networks! Juniper’s press release outlined the future acquisition closing at less than $100 million. Ankeena’s solution, which delivers online media at a … Continue reading →

I have 23 nieces and nephews (mostly thanks to my husband’s family) plus one on the way. I have seen how brands aim marketing strategies toward children. So when this article, “Preschoolers Know All About Brands” by K.J. Dell’Antonia at … Continue reading →

We have a really exciting update today.  Although the never-ending construction of historic Murphy Avenue in downtown Sunnyvale is still underway, a bit of sunshine has made its way into Sunnyvale in the form of the best frozen yogurt in … Continue reading →