Don’t Get Burned on Facebook this Summer!

By Lindsay Newman

School is out, summer is here and it’s time to protect yourself… and we’re not just talking about the sun. While it is time to lacquer on the SPF for sun protection, there’s another potential summer hazard to be wary of: Facebook.

It’s become the norm these days for students to chronicle their summer vacations. Mobile phones now allow for status updates and new photos in real time, but this can potentially lead to some problems.

While it may seem innocent enough at the time, liking your friend’s edgy comments, posting a suggestive status update, or posting an *ahem* alcohol-induced photo could potentially come back to haunt you.

Why? Because your Facebook profile is an extension of your reputation.

In this Internet age, job recruiters are looking at social networking sites before hiring prospective employees and that moment of spontaneity could potentially result in you not landing that dream job.

Meanwhile, a different type of a hazard has the potential to increase during the summer months that targets those most vulnerable: children.

Consumer Reports recently reported that of the 20 million minors who actively use Facebook, 7.5 million are younger than 13.

With extra time on their hands and parents at work, the younger set has the potential to spend hours on the social networking site. This could not only result in an increase in cyber bullying by peers, but could also lead to “friending” people who aren’t who they say they are.

People of all ages need to be aware of the potential dangers and possible repercussions that exist in cyberspace.

Some of LMGPR’s very own clients have joined the fight for safety & personal accountability online.

Reppler is a Facebook application that will alert you every time you or someone in your network uses profanity or offensive language that could affect your reputation. It provides 24-hour monitoring, something that even the most dedicated Facebook user can’t do. The result is immediate awareness and the ability to act upon inappropriate content.

 SocialGuard, a product of Check Point Security, allows parents to monitor all activity on their child’s Facebook account, wherever they use Facebook, without having to “friend” their child. SocialGuard provides parents peace of mind knowing they can keep an eye on their child as their tween/teen experiences social networking sites without encroaching on their privacy.   In addition, SocialGuard fosters open communication between parent and child/teen by alerting the parent to any safety issues that the child might be uncomfortable discussing.

The message here is simple: don’t let your summer become a bummer! LMGPR wants your summer to be a safe one! Keep your online reputation in check, talk to your kids, and always wear sunscreen!

 

 

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I Spy FireEye… in Businessweek!

By Michael Erwin

“It was early in the morning of Mar.16. The 25-year-old cybersecurity analyst had spent months preparing for the events soon to unfold. His reddish hair still matted down from sleep, Lanstein stood up and poured another cup of coffee. Suddenly, the data stream flickering on the monitor became dark, and a smile curled across Lanstein’s stubbly face. Operation Rustock had begun.”

It reads a bit like a spy novel, doesn’t it? But this is a true cybercrime story entitled “Fireye: Botnet Busters” featured in this week’s issue of Businessweek. The Bloomberg-owned magazine takes an in-depth look at how FireEye played a key role in bringing down Rustock, an organization believed responsible for nearly half of all junk e-mail sent.

Fireye’s rise to prominence is also chronicled in the article and Businessweek calls the company “one of the world’s most effective private cybercrime fighters.”

LMGPR is celebrating FireEye’s national recognition. Using our Systematic Communications (SysCom) approach to public relations, LMGPR was able to help FireEye achieve the acknowledgement it deserves.

SysCom is built upon three key components: Over the Horizon planning, Social Media Communications and our Strategic Story Engine to support marketing, business development and sales. LMGPR works with each client to identify compelling and timely topics that promote company messages and thought leadership objectives.

The end result? Our clients find themselves in high-end publications like Businessweek.

… and when that happens, it’s not just a victory for our client, but for LMGPR as well.

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Father’s day tribute: Edward Bernays “The Father of Public Relations”

By Lauren Barnard

It’s almost Father’s Day, so we figured we should tip our hats in respect to one of the key founding fathers of public relations, Edward Bernays, who has been credited for founding and naming our profession.

In 1923, Bernays authored the first public relation book, titled “Crystallizing Public Opinion.” This book presented the profession as socially valuable and necessary in society.

We found a copy of the book, which reads as a passionate creed and constitution of what high hopes Bernays had for the field of public relations, and although some of the ideas are dated, we found a few snippets that still hold value in the field today.

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 “The social value of the public relations counsel lies in the fact that he brings to the public facts and ideas of social utility which would not so readily gain acceptance otherwise.”

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2011 Translation: Bernays believed that public relations should be a profession that serves the public ideas and facts that are useful. If we think about the most successful PR pitches we deliver to reporters, they almost always have an angle that provides utility to the publication’s readers, even if it’s something the reader had not previously known about.

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The public relations practitioner…

“must be able to generalize, as far as possible, from these points of view in order to strike upon the appeal or group of appeals which will be influential with as many sections of society as possible”

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2011 Translation: The best client PR campaigns should carry the ability to pique the interest of any targeted party, so long as the party’s needs are understood first. If a PR person knows what each section of a particular society needs, a PR practitioner can fine-tune client messaging to appeal to everyone.

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“Therefore, the public relations counsel must maintain an intense scrutiny of his actions, avoiding propagation of unsocial or otherwise harmful movements or ideas.”

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2011 Translation: Basically, public relations shall maintain an ethical profession that does not promote harmful movements or ideas. This makes me think of the film, “Thank You for Smoking.” Unfortunately PR does exist for harmful industries, but I’m sure when Bernays wrote this, no one knew how harmful cigarettes even were.

Bernays concludes “Crystallizing Public Opinion” with this hopeful line: “It is in the creation of a public conscience that the counsel on public relations is destined, I believe, to fulfill his highest usefulness to the society in which he lives.”

I think that for the most part, we would have made our founding father proud.

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The New App Economy

By Michael Erwin

The App explosion has been nothing short of astounding. Apple’s App Store was launched back in 2008 and saw its inventory jump from 10,000 to 100,000 in just the first year. It has never looked back. In January of 2011, Apple announced 350,000 apps were available and in late May that number was raised to 500,000.

148Apps reports that if a person bought every available app, they’d need a 7.5 terabyte iPhone and $891,982.24.

The popularity of apps has led to what is being called the “New App Economy” and a Palo Alto company is at the forefront of this new venture. appbackr is the first wholesale marketplace for apps using a CrowdFunding platform. There, app developers sell bulk copies of their apps to investors at a discount. Investors turn a profit when the app sells on the App Store.

appbackr’s approach has created quite a buzz and the company was featured on CNN-affiliate KLIV radio this week as part of its “Economy and Silicon Valley” series. To listen to the segment, click here

Apps have become more than just games for your iPhone such as Angry Birds or Words With Friends. A whole slew of app categories including lifestyle, entertainment and business have surfaced as more and more people adopt mobile lifestyles in an effort to simplify their lives.

With a New App Economy and unlimited app ideas, the future of apps is bright. It appears it won’t be long before we look back at 500,000 apps with a sense of nostalgia and ask, “What isn’t there an app for?”

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“Liking” LMGPR Has Never been So Rewarding!

By Michael Erwin

As the Internet has “World Wide Webbed” its way into the everyday lives of people across the globe, there has unfortunately also been an increase in online crime. Online predators, cyberbullies and hackers are new foes that Internet users need to be wary of.

As a result, the US Senate passed a resolution in 2006 declaring the entire month of June as Internet Safety Month, an awareness effort to make the Internet safer for all users, particularly for children.

LMGPR is getting involved in the outreach effort with its own Facebook campaign. Now through the end of June every time someone “Likes” LMGPR on Facebook, we will donate $1 to GetNetWise, a coalition of Internet industry corporations and public interest organizations who share the common goal of creating a safe online experience for all users. GetNetWise.org features articles and video tutorials for Internet users on items such as computer viruses, identity theft, and the risks children face online.

LMGPR is aiming for 500 new “Likes” by the end of the month, so tell your friends! Go to our Facebook page and simply click “Like.” We’ll handle the rest. Not only will you be helping a great cause, but you’ll also be keeping your finger on the pulse of all that is going on with LMGPR.

Everyone who uses the Internet is at risk, so do your part. “Like” LMGPR… a safer Internet is just a click away.

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The High Cost of Hacking

By Michael Erwin

It’s been a rough few months for Sony. Hackers hit the entertainment giant back in April resulting in a nearly month-long shut down of its PlayStation Network.

The cost of the shutdown: approximately $171-million dollars. Perhaps worse than that however, was the public cost. Sony’s image took a hit as personal information and credit card numbers of its 100-million users were put at risk.

Following the attacks, Sony hired security experts to figure out what went wrong. The network was rebuilt and was rendered safe and secure… or so they thought.

This week, on the same day Sony reopened its PlayStation store, the company was hit by yet ANOTHER cyber attack. More than one million customers reportedly had their information compromised.

Hacking group Lulzsec took responsibility for the attack and in a release explained why they went after Sony:

“Our goal here is not to come across as master hackers, hence what we’re about to reveal: SonyPictures.com was owned by a very simple SQL injection, one of  the most primitive and common vulnerabilities, as we should all know by now.  From a single injection, we accessed EVERYTHING. Why do you put such faith in a company that allows itself to become open to these simple attacks? What’s worse is that every bit of data we took wasn’t encrypted. Sony stored over 1,000,000 passwords of its customers in plaintext, which means it’s just a matter of taking it. This is disgraceful and insecure: they were asking for it.

The recent attacks on Sony and other corporations including Lockheed and PBS have highlighted an alarming rise in corporate attacks. FireEye CEO Ashar Aziz believes this is only the beginning:

“This is the new reality. We live in a persistent state of cyber insecurity due to the lack of efficacy of traditional defenses against advanced cyber attacks.”

Aziz adds that the recent attacks are an example of the weaknesses that exist in cyber-security defenses:

“No organization, no matter how well run they are, are well protected against these kinds of attacks, considering that the new threat landscape has effectively obsoleted traditional enterprise security defenses.”

Meanwhile, it remains to be seen whether Sony can rebound from the attacks. The company remains in damage control offering a “Welcome Back” package for users that includes free games, movie rentals and virtual items for PlayStation Home.  But will that be enough to appease those customers who are now checking their monthly credit card statements for any suspicious activity?

Time will tell…

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Tales of a Public Relations Internship

By Ashley Albert, aka “The New Girl”

As a student you tend to hear stories of less-than gratifying internships from classmates. I mean, what can really be learned from being a coffee-runner, filer or photocopier? I was absolutely terrified of this when I first started applying. How often do you hear of people saying they had the “best experience ever” while working as an intern?

But I was closing in on graduation and in need of some hands-on PR experience before being thrust into the “real world,” and so I reached out to LMGPR.

Here I am one month later and happy to report that my internship here IS the “best experience ever!” We’re a cozy, happy family and I fit right in from Day One. Never have I started working somewhere and felt so instantly integrated within the culture of the company.

I enjoy sitting in my cubicle where I sometimes find little gifts from Donna. The glow from the hot pink lava lamp always gets me excited to sit down and get to work. I’m actually helping out with one of our clients on a daily basis and whenever I have questions or I’m learning how to do something new, I can depend on others to help me out. I’ve done a briefing document, tons of market research and a bunch of side tasks… talk about an educational experience on steroids!

This internship has proven challenging on the tech-jargon front: SaaS? IaaS? MDM? What does it all mean? And why are there two types of MDMs? It’s like learning a different language! I can honestly say, however, that with all the news I read daily with these terms, I’m on way to becoming a stellar tech-based PR practitioner.

I realize not everyone’s internship will end up like mine, but I can offer some advice to potential interns:

New Girl’s Top 3 Reasons for Why You Should Intern While Still in School

1)     The classroom does not teach you all you need to know about the public relations field.

2)     In this current economic climate, it’s best to have all kinds of PR experience on your resume. Anyone can get a degree, but experience counts!

3)     The transition into the working world may not be so drastic if you get acquainted with the field ahead of time. What if you decide this isn’t for you? An internship will help you realize that before potentially wasting years in the classroom.

… and the best part of MY internship? It has opened the door to a permanent position here at LMGPR. Finding a job in your field upon graduation has become increasingly difficult these days, and I know without this internship the transition from classroom to workplace would have been far more difficult.

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LMGPR RETAINS “BEST OF SUNNYVALE” STATUS…

By Michael Erwin

Loughlin Michaels Group is adding another award to its trophy case.

The US Commerce Association (USCA) has selected LMGPR for the 2011 Best of Sunnyvale Award in the Public Relations Counselors category.

This is the third consecutive year LMGPR has won the award, a feat that puts the firm in elite company. According to the USCA, less than one-percent of 2011 Award recipients qualified as Three-Time Award Winners.

“We are thrilled to receive this award for the third straight year,” said Donna Michaels, president. “We attribute our continued success to a dedicated team and an exciting portfolio of clients.”

The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country.

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IT’S ONLY CHEATING IF YOU GET CAUGHT!

By Michael Erwin

Tsk Tsk! The fallout continues after last week’s PR snafu involving Facebook and Google.

For those out of the loop, Facebook found itself in an embarrassing situation after it hired PR firm Burson-Marsteller to approach news outlets with negative stories about Google’s privacy practices on its “Social Circle” site. One of the journalists approached went public with the conversation.

Facebook denies the goal was to run a smear campaign against the Internet search giant, but admitted it had concerns about how Social Circle collects and uses personal data.

The issue has turned to an ethical one not only for Facebook, but for Burston-Marsteller as well.

The PR firm has vowed to retrain the the two employees at the center of the scandal. In addition, a code of ethics will be redistributed to all employees.

But is there really evidence of wrongdoing? While attempting to create negative press for Google could appear shady, these types of attempts are not uncommon. We see similar behavior in the political world constantly.

It appears the main ethical issue here is Burson’s failure to disclose who it was working for. The Public Relations Society of America’s Code of Ethics calls for members to “reveal the sponsors for causes and interests represented.”

Burson’s lack of transparency is being criticized, though it is not the first (nor the last) PR firm to withhold such information. The problem is, Burson-Marstellar got caught.

… and as part of damage control, the firm is doing the right public thing by admitting wrongdoing and taking steps to rectify the situation.

That’s what good PR is all about, right?!

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Reppler Monitors Your Online Identity and Safeguards Your Reputation


7 out of 10 employers will monitor your network to keep them safe from you

By Anton Molodetskiy and Roberto Araujo

Picture this: You’re a college student looking to graduate in a few months. Two weeks ago, you blasted job applications and were confident that your academic achievement, experience and skills would help you land your dream entry-level job. After completing your last round of midterms and applying to a plethora of jobs, you and your friends spend your last Spring Break together where you all had an unforgettable time… Little did you know, while you and your friends were partying over Spring Break, a recruiter was able to read your Facebook updates and your friend’s comments. The recruiter, who was initially impressed with your application, decides to move on as s/he’s shocked by the profanity and the racial tone of the comments made by your immature and drunk friends.

Rhonda Wheatley, a job recruiter and career coach in Silicon Valley, told Fast Company, “No matter how liberal a company is (doing the hiring), most would still prefer to hire reliable employees who aren’t out doing heavy partying and/or displaying themselves in photos others may consider distasteful.”

Our new client, Reppler offers a free solution that monitors our online persona. This service will scan content which relates to our updates and comments from our network of friends. Additionally, Reppler notifies you about malicious links, security issues and negative or explicit material.  Like a virtual chaperone, it even gives an overall sentiment of the user on its network and even our own trending Facebook wall words. This allows us to ensure that our online presence is clean and does not compromise our chances of obtaining their next job, promotion or simple ruin our reputation.

Seventy five percent of all job recruiters today use Facebook to evaluate a potential candidate’s online reputation and four out of every five college admissions offices use the social network to recruit students according to Kaplan Test Prep’s 2010 survey of college admissions officers.

In our quest to make our online reputation more exciting or interesting, sometimes decorum is dumped by the wayside.  The number of people who lose their jobs due to an online post on Facebook or the number of students who miss out on that golden opportunity because their profile picture includes them in compromising situations with drugs or alcohol has only increased in recent years.

Elias Aboujaoude, a Stanford psychiatrist discussed in a recent podcast the impact our online personas have on our physical lives. Without actually entering the tron grid, our exciting online selves have begun influencing our real-time selves. However, the results can be damaging. Aboujaoude references a decrease in patience, narcissism, impulsivity and a lack of consideration for others which extends into our off-line lives, becoming ingrained in our personalities.

Though cloning and gene manipulation are still considered unethical and financially impractical, we have turned to virtual environments to make our lives easier and seemingly more exciting or appealing. The internet has prevailed into all parts of our lives. Where to eat? Yelp it. Who to date? OkCupid or eHarmony. Where to buy books? Amazon or half.com. Music? Rhapsody or iTunes. An internet-linked GPS prevents us from getting lost and Flikr allows pictures of us skydiving to be shared with our legions of “friends” on Facebook.  It doesn’t matter if that skydiving photo was taken over a year ago; our online personalities can exhibit it front and center to make others believe that it’s a regular occurrence in our high-octane lives of accounting and daycare visits. We start and end relationships through email and can be brazen and fearless behind facades of online anonymity.

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